Friday, June 20, 2014

Quality Vs Quantity

So... which one are you going to choose? Which one is better? Take Christoper Nolan movies. He takes his time and make great movies that are very very successful. Then take michael bay movies. Except for The Island everything from him seemed the same for me. Then take a movie like Fight Club. Considering its high budget, the movie wasn't much of a success. There are so many examples to prove that each one of these choices are better than the other. So which one is the best? Which one works better? This is a completely irrelevant set of questions. Neither of these 2 choices matters. What actually matters is the impact and the efficiency.

                                                      If you start seeing things at this way, everything will make perfect sense. The most successful Metal Gear Solid game was the 2nd one and the least successful was the 3rd one. What separates these 2 games precisely is the impact they made on the players. Wachowski brothers made Matrix franchise and it was a massive hit. But their latter movies were not that successful. All of them had great creativity and philosophy, but they lacked the impact which Matrix had on the viewers.

                                                                        Now let's look at some dumb stuff like Temple Run or Angry Birds. How on Earth did they become popular at all? It was because of the impact they made on the people who were craving for some dumb iteration to kill time. There are lots of movies better than Avatar. But none of them made a great impact on a mass scale like Avatar and now it is the highest grossing movie of all time. Don't blame these kind of things. Quality is only a catalyst for success. What really matters is the impact on the specified audience.

                                                                    The next thing you want to think about is the efficiency. You must know your audience well. Know what's going to improve your success along with the stats. If an increase of 10% in the budget would only capture 4%-5% more audience, you have to think of a way to use that extra 10% on something that would give better results. even if Fight Club had a less budget, it would have grossed pretty much the same since it's a cult favorite.

                                                           Stop thinking about giving out the best quality. Stop trying to make as many as possible. Pick your audience and observe what creates an impact on them. Look at Harry Potter and Goosebumps. Both quality and quantity can do well depending on the way you decide to use it. Harry Potter is for readers who wants to stay with a story for a long time time and savor it hardcore. Goosebumps is for teens who wants to read something for few hours and fee something awesome which is basically horror and thriller over and over again in so many different ways.

                                                                                                        Don't worry about quality or quantity. Just think about what's going to create the biggest impact on your selected audience. Just go ahead and shake the world in a way that people you target  comes in herds towards your feet. It's all about making the biggest impact in the most efficient way.