This will help you to know the things that can make the biggest impact. Purge: Anarchy (2014) is a great recent example for this. The purge had a great concept and it explored it’s themes in an impactful way. Now they have released a sequel with 3 times the budget and it’s doing really well in box-office. In the first week, Purge: Anarchy (2014) grossed more than 4 times its budget within America.
What made it so successful was their acceptance of audience feedback. When you pick a critic, your fans are the best place to look for them. When you have a great idea/concept/invention, listen to your audience to know what they desire.
But make sure that you don’t defile your creation. You listen to the audience to refine your creation and to Know your audience and how hey tick. Keep the core/infrastructure of your concept 100% intact. Change the presentation; not the themes. Dark City explores themes bit similar to The Matrix. But Dark City was a flop. If it was presented more like The Matrix, it could have been a good hit.
So, open your ears. Refine your work. Know where to hit. And finally, take your audience by surprise and give them a bullet to the head…… with a sniper.